E-commerce Development

UNDR.

Full-stack e-commerce platform for a Lagos-based intimate apparel boutique, built to handle catalog management, secure payments, and order fulfilment end-to-end.

Next.jsPayload CMSNeon PostgreSQLCloudinaryPaystackResend

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Overview

UNDR. is a Lagos-based intimate apparel boutique looking to move from informal, social-media-driven sales to a proper e-commerce storefront. The goal was a platform the client could manage independently, with a checkout experience built for the Nigerian market from the ground up.

The Problem

✕Sales were managed manually through DMs, with no central catalog or inventory visibility.
✕There was no way to accept payments online in a way customers could trust.
✕Product presentation was inconsistent across platforms, with no dedicated storefront to point customers to.
✕The client needed to be able to update products and pricing without relying on a developer for every change.

The Goal

Build a production-grade e-commerce store with a self-service CMS, secure local payments, and a polished storefront that gives the brand a credible, independent online presence.

The Solution

Action	Why It Matters
Built a custom storefront on Next.js with a Payload CMS-managed product catalog	Gives the client full control to add, edit, and retire products without touching code.
Integrated Paystack for secure, Nigeria-first checkout and payments	Local payment rails reduce checkout friction and build trust with Nigerian shoppers.
Set up Cloudinary for product image delivery and optimisation	Keeps product pages fast even with a large, growing catalog of high-resolution images.
Wrote and structured product copy across the catalog	Clear, consistent copy helps shoppers understand fit, material, and sizing without guesswork.
Configured order notification emails via Resend	Keeps the client instantly informed of new orders without needing to check a dashboard.
Set up a custom domain (undr.ng) and implemented on-page SEO	A branded domain and search visibility are essential for an independent boutique competing for organic traffic.

Results

✓The client now has a fully independent storefront with self-managed products, orders, and pricing.
✓Customers can check out securely with local payment methods via Paystack.
✓The client receives instant order notifications by email, with no manual dashboard checks required.
✓The brand now operates on its own domain with a searchable, SEO-optimised presence.

Tools Used